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Introduction :

A businessman comes out with new products/service from time to time. To attract the prospective buyer, he offers complimentary gifts too along with the product. But sometimes, the campaign does not bring in the desired results. Then he has to conduct “Janavakku” a feedback survey to know the gap between buyer’s expectations and seller’s offers.

Similarly even the services a business house offers do not attract the attention of the prospective customer or he might not come back for enjoying the service again. There must be some displeasure somewhere and only “Janavakku” can reveal the reasons.

Several crores of rupees are spent on advertising thru print and electronic media which can make prospective consumer aware of the product/service but can not make him venture to test it till a fellow-consumer told him that he was satisfied. This word-of-mouth publicity is cheaper yet very effective and it can be spread only thru a survey like “Janavakku”. While framing the questionnaire and eliciting the answers, we make the consumer to focus on the product/service and recall the pleasure/displeasure he derived out of the product/service. This can induce him to automatically spread his views among fellow consumers rendering word-of-mouth publicity absolutely free!